Hear From Our Experts: Trends To Watch in 2024

Blink and you’ll miss the latest technology innovations, trends, and advancements. Technology is improving and evolving at a more rapid pace than ever before. Luckily, our team of experts have their finger on the pulse of exactly what businesses should be adapting to and leveraging in the new year. Hear from our experts on the themes and trends they’re tracking in 2024.

Software Testing Becomes All The More Essential

Driving efficiency is top of mind in custom software development. In 2024, we can expect test automation practices and technology to continue to evolve.

QA Testing’s role will keep evolving with more preference for open source tools like Selenium, Cypress, and Playwright over licensed tools. With a spread of devices and browsers, parallel automated executions across devices and browsers is going to be key. Test data management is becoming another important aspect leading to the rise of tools with better generation, maintenance and refreshing test data.”

-Madhav Shelke (Xcelacore Technology Consultant, Expert on QA and Cybersecurity Testing)

Madhav is also predicting that mobile testing becomes the primary focus as mobile use skyrockets, that TestOps and Quality Engineering will continue to gain momentum, and organizations will seek to align quality assurance and testing practices more closely with overall business objectives.

The Age of AI

Last year, we witnessed an unprecedented surge in the use of AI (artificial intelligence). It should come as no surprise that 2024 will bring further advancements and increased popularity for this technology. We predict that AI will infiltrate every industry we serve and every service we provide—from ecommerce, to devops, and beyond—to unlock powerful data, produce content, and deliver better customer experiences.

“Artificial Intelligence (AI) and Machine Learning (ML) technologies are closely intertwined with cloud computing. With the increasing availability of computational power and storage in the cloud, businesses can leverage AI and ML algorithms to gain valuable insights from large datasets. AI and ML enable automation, predictive analytics, and improved decision-making, enhancing the efficiency and competitiveness of organizations.”

-Sachin Sancheti (Xcelacore Technology Consultant, Expert on Custom Software Development)

The impact of AI technology will play a role in both backend efficiency and streamlined customer experiences. When it comes to WordPress development, automated content generation and predictive analytics geared at optimizing website performance are sure to streamline workflows for developers. AI powered personalization will provide a hyper personalized shopping experience in the ecommerce world with improved product recommendations and search assistance. 

“In 2024, understanding how AI fits into your online retail experience will be critical for retailers.  Providing interactive and dynamic tools for product selection will be crucial to selling more products online.”

-Mansoor Anjarwala (Xcelacore Co-Founder & Partner}

Customers have come to expect highly personalized and frictionless digital experiences. Failing to leverage AI to deliver this type of experience will come at a cost. 

All Signs Point To The Cloud

When it comes to data in the cloud, improved security is a top priority as is a migration away from conventional system architectures that just aren’t as efficient. In terms of new innovation, our experts have their eyes on tools that aggregate or provide APIs for integrations and on tools like Kubernetes and Docker that continue to transform the way developers manage cloud deployments by enabling more efficient workflows and scaling of applications.

“Edge computing backed by the cloud is an emerging trend in cloud computing which enables moving computation and data storage closer to the devices and sensors that generate it. This approach in turn minimizes latency and bandwidth requirements by enabling faster and more efficient data processing.”

-Sachin Sancheti (Xcelacore Technology Consultant, Expert on Custom Software Development)

The technology, trends, and tools in this field are evolving at a rapid pace. Our experts expect cloud adoption to become exponentially more relevant and business critical across all industries in the coming years.

Accessibility Is Key

In 2024, businesses will be more focused on delivering accessible products and platforms to their customers and users. New technology aimed at breaking down barriers will continue to emerge.

In the past few years, we’ve seen early adopters make websites more accessible and inclusive of people with disabilities. In the new year, it will become clear that site accessibility has transitioned into a best practice in the industry.

“Site accessibility will become commonplace. We’ll see a whole slew of new overlay plug-ins on WordPress that change colors, make text larger, or disable animations all in an effort to make web content more accessible. Businesses will be more proactive because they now realize the value in accessing this large group of people they weren’t previously connected with.”

-Randy Baum (Xcelacore Technology Consultant, WordPress Developer)

Another barrier being broken down by an ecommerce trend is financial restraint. More and more ecommerce businesses are accepting multiple payment options in an effort to close more transactions. From a range of payment options that include digital wallets or payment platforms like Apple Pay or Paypal, to offering “buy now, pay later” plans like Klarna, ecommerce customers are granted more access and flexibility and are more likely to return.

If the goal in 2024 is to reach more customers, it is critical that businesses leverage and adopt new technology and plug-ins that will enable them to do just that.

Our team at Xcelacore is excited to embark on the new year and leverage all that new technology and trends have to offer. Contact us today to get started on your technology project and trust us to drive your business forward.


We’re happy to discuss your technology challenges and ideas.