What is QA (Quality Assurance) Automation and what are the benefits?

Remember all of the papers you had to write in school and how your teacher always told you to proof your work?  Chances are you considered it a chore taking the time to review your homework with scrutinous attention. Or maybe you were one of those that never bothered to proof it. Proofing isn’t fun for most people. Most of us enjoy creating something far more than anatomizing it for mistakes and oversights.

The same is true for writing software.  Creating code is much more satisfying than testing it in most cases.  Unfortunately, just as the failure to proof a scholarly paper rarely resulted in a top grade, creating software without ample testing throughout the coding process usually results in software that is prone to errors and bugs.  That is why quality testing is so important. The problem is that manual testing is cumbersome and time consuming. As a result, it often isn’t implemented as often as it is required. Fortunately, there is a better, easier and efficient solution available today to take the arduous task of testing off your hands.

 

QA Automation – What is it?

Many developer teams are turning to automated testing tools to perform repetitive, on-demand testing of the code they create.  Rather than depend on manual testing that is executed by scripts that are also manually created, QA Automation executes the full gamut of tests you need, when you need them. And it’s done using AI (artificial intelligence) technology.  It also reports the outcomes and comparative results versus previous assessments. QA automation allows for demand-driven testing that is consistent and reliable in an efficient cost savings manner. All browsers and user environments can be simulated with QA Automation, allowing you to test each action step throughout the program in your web-based or desktop application.  Finally, QA Automation offers a high degree of flexibility. It can be utilized as your primary testing mechanism or utilized to supplement manual testing procedures.

 

The Benefits of QA Automation

 

QA Automation Increases Efficiency

There are some things that machines do far better than humans, especially when it comes to mundane, routine, repetitive tasks.  Imagine your top programmer testing and retesting the latest code created by the team throughout the day. Is the same attention to detail made at the end of the day as at the beginning?  Machines are ideal for testing code. They can do so a million times without any deviation to routine or neglect of detail. They are the ideal mechanism to test code.

Not only does QA Automation improve the efficiency of your testing processes, it does the same for your code development progression as well.  The perpetual ritual of testing and retesting serves as a constant interruption to the task that your developers do best – write code. Why distract them from what they do best when a machine can perform the testing process more reliably.  Any disruption to the creation process creates a bottleneck. QA automation eliminates those bottlenecks, freeing up your staff to focus on creating rather than proofing.

 

Improved Accuracy and Reliability

The pace of application development today is relentless, and is only increasing with time.  This unremitting pace also increases the necessity for testing. If a machine doesn’t care how many tests it runs, then your developers can increase the test schedule as well, integrating it into their routines so that it becomes a natural component of the build process.  Outcomes and outputs are no longer predicted, but confirmed. Because the recurring testing processes are consistent, greater accuracy is achieved, leading to greater reliability. All of this translates into more success whenever code is released to production. The business is happier when the cycle time to make code live is shorter.

 

QA Automation saves and money

The old cliché, “time is money” rings particularly true, especially when it comes to labor intensive practices such as code development.  QA Automation allows your developers to stay focused on creating code that adds direct value to the business rather than spending valuable time creating manual test scripts.  While you can utilize dedicated software testers, they cannot replicate the inexorable pace of automated testing. Money invested in automated testing is recovered quickly due to the drastic reduction or even possible elimination of manual testing hours.

Technology professionals know all too well that not every test is going to be a success, and with fewer tests runs, the more time it usually takes to remediate the bugs discovered in each manual assessment.  By increasing your test frequency using automation, you shorten the period in between those tests, making remediation necessities more manageable. With QA Automation, test frequency doesn’t directly relate to added costs.

Automating the QA process is a win-win for everyone involved in the software development process.  Your developers can stay focused on the task of creating and updating applications that generate value for your company.  The software they create is more reliable, and consistency means end users enjoy a better experience. All of this translates into lower costs, which makes executives and business leaders happy as well.

 


 

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Introduction

As a small business, you have enough challenges keeping your head above water and focusing on how to grow. Navigating the digital world can be complex if you don’t understand the various channels and what you should focus on to get the most bang for your buck.  Even if you do understand the technologies, how do you find enough time in the day to do it all?  In this paper we will give you a concise list of things you can easily do to boost your business by leveraging the power of digital with web, social, and mobile.

According to the Boston Consulting Group, businesses that make use of the web expect to grow 40% faster than those that don’t.  And according to Google, 97% of consumers go online to look for local products, yet only 37% of US small businesses have an online presence.  Increasingly, the web is important, but so is making use of social media and mobile technology to engage  with your potential customers.

If digital technologies like web, social media and mobile are so important, then why don’t all small businesses make use of them?  There are several reasons that include perceived cost associated with doing it, not having enough time, or believing that it’s just too complicated.  Lucky for you, there is plenty of help to address the complexities of digital while also managing your time challenges.  There are marketing services companies that cater to small business needs.  It’s also less expensive than you think, especially if you can pay for it with the increased sales that you can enjoy.

So let’s get to it – here are our top tips for digital success.  

Responsive Design

 

1.  Have an online presence with a responsive design

Since consumers are going online to search for businesses, unless you have a website you will not be found!  Consumers will go to your competitors if they are easier to find.  A couple of other things to consider are optimizing your site for relevant keywords that consumers may be searching on and making sure you have a responsive design. By having the right information and content on your website, you will help your company be found when consumers are searching.  

A responsive design simply means that your site is optimized for viewing and interaction across different types of devices (computer, tablet, mobile).  The site will be easy to navigate, read, and interact with, taking into account the different screen sizes that your web site can be accessed from.  Also consider the user experience.  They want to be able to access the information in as few clicks as possible.  So, put yourself in the user’s shoes when designing your website – easy to navigate equals better engagement for you.  Clunky or disorganized websites will result in potentially lost sales opportunities or your user exiting the site.

 

Google Ad

  1. Get your business on Google

Getting your business listed on Google is another important step to getting found online.  Google My Business helps you get listed on Google and also provides key information such as business overview, hours of operation, phone number, and address.  For users using their mobile, they can use Maps to get directions and click to call.  Consumers can also leave ratings and reviews of your business.

 

  1. Advertise online to drive traffic

These days, advertising online has also become important to drive new customers to your business.  It’s fairly easy to set up an advertising CPC campaign on Google.  With Google Adwords, you can specify whether you want your ad to be local and what specifically you want to advertise.  Google provides tools to help you decide which keywords to advertise, setting up budgets, and managing the whole campaign.  And the good part is that you only pay if someone clicks on your ad.  There can be potentially many more people that see your ad and read it, but you don’t pay unless they click.  It’s important to track how much business is resulting from your advertising budget and make regular adjustments as needed to get the most out of it.  

  1. Use social media to connect with your customers

The top social media platforms you should consider are Facebook, Twitter, Google+, Youtube, and Pinterest.  You don’t have to be on all of the social media channels, but the ones that make the most sense for your audience.  It gives you an opportunity to build loyalty with your customers and connect with them outside of your normal business interaction.  It also provides an avenue for you to then share what’s new with your business, advertise specials, and foster a loyal customer base that will keep coming back.

 

use mobile

  1. Use Mobile

We already talked about a responsive design that helps you interact with customers that are on different devices such as tablets.  That will also help you for customers using mobile.  Increasingly, consumers are using their phones to make purchases, search for local businesses, and using click to contact the businesses directly.

People are also spending more and more time on their mobile compared to other devices.  Their mobile is always within reach.  If it makes sense for your business, you should also consider mobile advertising, such as SMS, MMS, or banner.

  1. Use analytics to understand and improve

Now that you are online, advertising, and getting found by your customers, you need to understand if the money you are spending is giving you a return on your investment. Analytics will help you track and review data that is relevant to your business.  Best of all, Google Analytics is free!  You can track every click, measure every dollar, and get insights on the type of device that your customers are connecting with (mobile vs. desktop).  And by looking at how many conversions you have, the dollars of business that translated into, and how much you spent on advertising, you can tie it all together to ensure it is paying back.  You can also tell if your activities on social media are driving traffic to your website.  

Summary

Now you have the 6 top tips for succeeding in the digital world.  Perhaps you were already doing some but not all, now is a chance to dive into the rest of the digital initiatives.  Some of these tips are free to implement (Google My Business for example), so it won’t cost you a cent.  It will take an investment in time, but increasingly digital is the way to reach your target customers.  And if you can’t do it all yourself, there is plenty of help out there without breaking the bank.

 

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As technology and business leaders, many of us have been part of a decision around building new technology solutions to create new services or products. In this mobile-first era, one of the first questions you are challenged with is – do we need an App for that? Or can this service or product can utilize just the mobile web version?

We all wish this was an easy yes or no answer. But the answer may be much simpler than you think. There are 3 main criteria you need to consider that will help you make the decision.

#1 – Application feature set

If your product needs built-in phone features like GPS, Accelerometer, Contacts, Push Notification, etc., then you will need to build an app. From the technological advancement with HTML5, some of the phone features can be accessed so you may be able to get away with only a mobile web version. You will need to research the specific feature set requirements with what is possible to do within HTML5.

If the answer is – yes, I have to use phone features that are not available through HTML5, then your decision is made, no need to read further!

#2 – Audience

Just because a customer downloaded your app does not mean that they will be using the app for life, or even at all. The data shows that people actively use only 5-7 apps in a given month. Unless there is a compelling need for the users to download the app, they will not.

Again, your answer here will determine what direction you take.

#3 – Resources

Since you have read it this far, the assumption is that the decision is still pending. Developing a mobile app is a skillset that not all developers hold. You should carefully evaluate the resources at your disposal in making the decision. Not only do you have to build an app (possibly on multiple platforms – iOS, Android, Windows), but you also must manage and maintain it. You should consider the total cost of ownership as you make this decision.

In conclusion, whether you build an app or not, you will need to develop a solution that is mobile responsive at the least.

Sincerely, The Xcelacore Team


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