A Professional Ecommerce Site is Imperative for Retailers Today
According to retail analysts, e-commerce will make up 22% of global retail sales by 2023. Online shopping is claiming a bigger piece of the retail pie and more retailers are vying for a slice of it. Whether you are a dedicated ecommerce retailer looking to refresh your online presence or a traditional retailer looking to expand your omni-channel presence, you need a site that can navigate your users through the entire online shopping experience and keep them coming back in the future.
Create an E-commerce Site that Closes the Sale
It’s not about selling. It’s about closing the sale. Closing a sale is not a single transactional event. It’s the natural ending to systematic sales process. The ability to close sales is what separates elite salespeople from the rest of the pack. It’s the same for e-commerce sites. According to Baymard Institute, nearly 70% of online shopping carts are abandoned. The abandonment rate approaches 85% for shoppers that use a mobile device. One in five shoppers clicks out and leaves a cart unattended because of poorly designed sites that complicate or elongate the checkout process. An effective ecommerce site navigates your potential customers through the product selection and sales transactional processes to streamline the closing. At Xcelacore, we don’t just create e-commerce sites, we create sales closing sites because in the end, closing the sale is what matters.
Online Shoppers have High Expectations
Today’s consumers are super tech-savvy and hyper-connected. This culmination gives them access to educational resources such as online reviews, price comparison sites and real time price notifications. They also have high expectations of an e-commerce website. That means fast loading times, an intuitive shopping experience, attractive web merchandising and a streamlined purchasing process. An e-commerce site that would have adequately satisfied customers a decade ago would most likely fall short of expectations today.
There are a Lot of Components that Make up an E-commerce Site
There are multiple phases that make up the online shopping experience. First you must attract potential customers. Then you must convert them to close them. Then to really be effective, you need to retain them, so they keep coming back. To achieve these multiple objectives you need more than just a e-commerce site, you need a well thought system built by a professional team that specializes in creating e-commerce experiences. An e-commerce site is made up of a lot of moving parts. While the shopping cart is the most visible icon of a site, the cart will be empty without the effective means of presenting products and pricing. You need a way to encourage users to create an account that you can use to foster a customer relationship. For customers that don’t wish to commit to an account you need a way to quickly shuffle them through the process using guest access. Your site then needs the ability to automatically add any applicable shipping costs and taxes. You may even need a way for customers to seek assistance through a real-time chat box. Our developers at Xcelacore can expertly create all the necessary components to effectively attract, convert, close and retain customers.
What You Need is an E-commerce Technical Partner
At Xcelacore, we have expertise in multiple e-commerce platforms, Magento, Woocommerce, Salesforce Commerce, and many others. Our expertise isn’t just limited to the technical backend systems and mechanisms, but the aesthetics of the frontend as well. We want to be more than your developer. We want to be your partner. We know that to retain you as a customer, we have to create an e-commerce solution for you that brings and retains customers for you too.
We’re happy to discuss your technology challenges and ideas.