Today’s e-commerce customers scare easily. With countless e-commerce businesses competing for their attention, conversion rates are entirely dependent on a smooth and friction-free customer experience. We look at four methods for encouraging e-commerce customers to reach the confirmation page and, ideally, become repeat customers.
- Streamline the checkout experience.
Decrease cart abandonment rates by making the checkout experience as quick, painless, and convenient as possible. Technology like address capture helps customers quickly find their shipping address with just a few keystrokes and prevents failed or delayed deliveries. Multiple payment options also offer customers an extra layer of convenience by allowing them to choose between traditional payment methods like buy now, pay later, and installment payment plans. Many customers may need a freebie or incentive to cross the finish line. Consider offering free shipping or incentivizing free shipping for orders over a certain amount. This tactic will increase the overall cart value and further encourage the customer to convert.
- Make search easy and predictive.
Many customers will visit your site with a specific item in mind. Making it as easy as possible to find them is crucial, or you risk losing them. It all starts with an easy-to-find search bar. From there, your site should be loaded with intelligent search capabilities. Predictive search is responsive to suggested keywords and will lead to more relevant results, complete with product categories, images, and recommendations. Filters can also make or break the e-commerce customer experience. Search filters should be easy to locate and include all filterable categories from price range to color and beyond.
- Optimize for mobile
The m-commerce (mobile commerce) market is expected to reach $3.2 trillion by the end of 2030. M-commerce is the new frontier for the online shopping industry. Customers won’t stick around for long if your site isn’t optimized for mobile use. A functional e-commerce site should have a responsive design that seamlessly transitions from desktop to mobile viewing without losing ease of use or navigation. It is also imperative that your e-commerce site’s mobile interface loads just as quickly and efficiently. Many e-commerce sites could benefit from a companion mobile app that provides an even more personalized experience, app-specific offers, and promotions via push notifications.
- Offer a personalized experience.
E-commerce customers are more likely to check out and come back for more when their experience has been custom-tailored to their preferences. When providing a personalized shopping experience, leveraging all channels is essential. Product-detail pages (PDP) should display similar or complementary recommended products. Email marketing and SMS messages can be used to follow up on abandoned carts or with personalized recommendations based on the customer’s search.
Our team at Xcelacore is stacked with e-commerce experts skilled and knowledgeable in the latest technology needed to set up your site for success. Contact us today to get started on building or optimizing your e-commerce site.
