Hibbert Group – Quality Assurance and Testing

Company Info:

Industry: Marketing Agency

Employees: 1000+

HQ Location: Trenton, NJ

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Hibbert Group

Business Background

The Hibbert Group is a global marketing firm that has been owned and managed by the same family for nearly a century.  Their commitment to unparalleled service and solutions is reflective of their dedication to their customers that includes Fortune 500 companies.  They provide tailored solutions such as multichannel marketing campaigns that incorporate advanced technology solutions including database services. 

Business Challenge

The Hibbert group utilizes many web developers, creating thousands of lines of code that support the websites used by their customers.  Company leadership had made several attempts to obtain a partnership with an external offshore team for manual QA testing.  One of the challenges was finding a partner that could assemble a team with the required extensive knowledge base to support all the different systems utilized.  The company was becoming exasperated in their attempt however, having gone through multiple companies in the past, none of which provided the value they wanted, and expected.   

How Xcelacore Solved the Challenge

The Hibbert Group reached out to us after hearing about our ability to meet high expectations and deliver value.   Xcelacore met their offshore criteria which was important because they wanted the QA work to be conducted overnight to maximize the productivity of their internal development team.  The goal was for their development team to hand off the daily code loads to the external QA team that would have it back to them the next morning.  

Our relationship began with a phone call, which then led to an extensive interview period.  A selected 3-member team of theirs interviewed each of our proposed team members.  The frustrations of their former partnership involvements were apparent in their demonstrated apprehensiveness throughout this process.  We are proud to say however that our expertise won them over.  In fact, not only did we meet their expectations, but we also eclipsed them as Hibbert declared us the best team they had ever worked with.  We achieved this privileged ranking not only because of our depth of depth of knowledge, but the demonstrated leadership of our personnel.

Perhaps our greatest asset however is our ability to communicate and understand our clients, a quality highly appreciated by a renowned communication company such as the Hibbert Group that is committed to customer engagement themselves.  With our company cultures being so similar, our deployed team quickly became an integrated extension of Hibbert.  Our senior management team makes themselves available to our customers to ensure that customer concerns are addressed immediately.  At Xcelacore, we understand that the purpose of implementing technology is to drive business results and that business is about adding value to people’s lives.

We took the same methodical approach we do for all our clients as we are a process-oriented organization.  We have a senior QA lead for every team we send out into the field that takes charge of the project, provides continual oversight and manages the involved resources at hand.  Our teams followed a framework of daily status reports that kept everyone on the same page and kept management informed of each incremental progress.   These status reports help ensure that what is being done is also what is being delivered.

The Results

The three-person QA team is currently integrated with the development team at Hibbert ensuring Hibbert systems are well tested prior to system rollouts.

 At Xcelacore, we understand that the purpose of implementing technology is to drive business results and that business is about adding value to people’s lives.
Adnan Adamji


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