Great Wolf Resorts – QA Testing and Automation Improves Mobile App Ratings 

Company Info:

Industry: Hospitality

Employees: 1000-5000

HQ Location: Madison, WI


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QA Testing and Automation Improves Mobile App Ratings 


Great Wolf Resorts Inc. (GWR) is the parent company of Great Wolf Lodge, North America’s largest family of indoor water park resorts. Great Wolf Lodge offers popular, award-winning vacation experiences that celebrate relaxed, uninterrupted time with family and create unforgettable memories. With GWR’s growth into new markets, their investment into technology was expanding as was their desire to improve and streamline guest experiences.

Business Challenge

Great Wolf Resorts’ mobile app allows guests to better plan their trip, check-in for their reservation, order food, and find entertainment. Unfortunately, GWR guests were occasionally experiencing glitches within the app including random app crashes, mismatched data, and the miscalculation of order totals and taxes. These inconvenient and unenjoyable app experiences resulted in less than desirable ratings and reviews.

How Xcelacore Solved The Challenge

Great Wolf Resorts enlisted the Xcelacore team’s help to establish and execute QA Testing and Automation. The Xcelacore team has ensured 100% test coverage by performing mobile application testing across Android and iOS at each phase of development. This process includes the testing of all possible integration and regression scenarios, reproducing complex bugs, and performing negative testing around all requirements. The team provides ongoing extended support at the time of releases and successfully coordinates and communicates with all key stakeholders. By establishing a diligent QA Testing team and protocol, the Xcelacore team has identified the root cause of complex bugs, thus greatly improving app efficiency and streamlining the customer experience provided by GWR’s mobile app.

The Results

Between March 2021 and December 2023, the Xcelacore team identified 602 total defects or bugs within the mobile app. By resolving these defects, the team improved the app’s overall user experience for GWR guests. The ratings for the mobile app increased from 2.8 in 2021 to 4.8 for IOS in 2023 and from 2.8 in 2021 to 4.2 for Android in 2023. The Xcelacore team continues to execute regular QA Testing and Automation to identify and prevent future defects.


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