Yumm St.

Company Info:

Industry: Internet

Employees: 2-10

HQ Location: Phoenix, AZ

Website: yummst.com

Share this Case Study:

Yumm St Builds Online Marketplace on Magento Platform

Business Background

Yumm St is a start-up founded by Gowri Shetty and Shareh Ghani. The two developed the concept and envisioned a marketplace for the cottage chef industry, where home chefs and smaller food businesses can promote and sell their products online.

Business Challenge

Yumm St founders Gowri Shetty and Shareh Ghani needed a technology solution that would effectively create the marketplace to build their business upon. Xcelacore was hired to help architect the online marketplace solution.

How Xcelacore Solved the Challenge

Project Overview

After an intensive deep dive into the business requirements and user expectations with key stakeholders, Xcelacore proposed a solution based on Magento platform which included a third party plugin that would allow vendors to self manage and market products on the site as well vendor store information and payments within a secure admin panel.

Figure A  shows the vision of the Yumm Street marketplace leveraging Magento.

Yumm St Magento Marketplace

Figure B is another view of the various users within the Magento Marketplace.

Yumm Street Vendor Page
The Process

At its core, Xcelacore’s primary goal is to strategically solve business and marketing challenges with technology solutions. To achieve that, Xcelacore executives invest intensive time into clearly defining problems, expectations, and outcomes with key stakeholders.

The Features

After a thorough exploration into user data, stakeholder input, and business requirements, the following feature requirements were created:

  • Visually stunning and full featured ecommerce site that attracts food buyers
  • Easy checkout process
  • Rich product pages
  • Ability to shop by food, regions
  • Visually appealing home page with shop by food category section
  • Vendor portal
  • Easy registration process
  • Integration with Paypal for payments
  • Ability to add, edit products
  • Manage product inventory
  • Manage orders including printing of shipping labels
  • Mobile responsive site

The Results

Xcelacore worked with the Yumm street team to design, implement and test a fully functional marketplace.


We’re happy to discuss your technology challenges and ideas.