leib and associates case study

LEIB LAUNCHES NEW WEBSITE AND SOCIAL MEDIA STRATEGY

BUSINESS BACKGROUND

Leib and Associates is a manufacturers’ representative for the lighting industry offering an array of luminaire styles, genres and designs from lighting manufacturers and importers

BUSINESS CHALLENGE

Leib and Associates didn’t have an online social media presence or a website that portrayed their brand the way they desired. They hired Xcelacore to develop a new website design, logo design, and to build a social media presence for their brand.

HOW XCELACORE SOLVED THE CHALLENGE

Xcelacore evaluated the current client website in the lens of Leib & Associates’ current target market. Based upon customer research, Xcelacore was able to establish a new look and feel that was inline with their customer’s personality. Additionally, Xcelacore created social media brand pages for Leib & Associates on Facebook, Twitter, Instagram, Pinterest, LinkedIn, Google +, and Houzz.

Xcelacore partnered with Leib & Associates to manage the company’s daily social media posts and their email marketing strategy and execution. Ad budgets were maximize to ensure a positive ROI on their reach and engagement.

THE RESULTS

As a result of our partnership, Leib & Associates:

  • Sees consistent email marketing open rates of 44%
  • Has a steadily growing following on all social media platforms across,  and
  • Has an updated website which is reflective of their brand and their customers
  • A customer-friendly website that allows their clients to check current stock, find new products, and stay up-to-date with their business.

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  • INDUSTRY Design
  • EMPLOYEES 2-10
  • HQ LOCATION Santa Cruz, CA
  • CHALLENGE 1 Build client-focused website
  • CHALLENGE 2 Build social media presence
  • COMPANY WEBSITE lalightingsales.com
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