Yumm Street Case Study – Marketplace built on Magento

Case Study

Startup Yumm Street Engages Xcelacore to build new marketplace that connects home chefs and small food businesses to buyers in online marketplace built on Magento platform.  


Yumm Street is a start-up founded by Gowri Shetty and Shareh Ghani.  The two concepted and envisioned a marketplace for the cottage chefs industry, where home chefs and smaller food businesses can promote and sell their products online.  

As part of this vision,  Ms. Shetty and Mr. Ghani needed a technology solution that would effectively create the marketplace.  The founders engaged Xcelacore to help architect the solution.  

The Project

After an intensive deep dive into the business requirements and user expectations with key stakeholders, Xcelacore proposed a solution based on Magento platform which included a third party plugin that would allow vendors to self manage and market products on the site as well vendor store information and payments within a secure admin panel.  

Figure A  shows the vision of the Yumm Street marketplace leveraging Magento.

magento marketplace

Figure B is another view of the various users within the magento Marketplace.  

magneto marketplace users

The Process

At its core, Xcelacore’s primary goal is to strategically solve business and marketing challenges with technology solutions. To achieve that, Xcelacore executives invest intensive time into clearly defining problems, expectations, and outcomes with key stakeholders.

The Features

After a thorough exploration into user data, stakeholder input, and business requirements, the following feature requirements were created:

  • Visually stunning and full featured ecommerce site that attracts food buyers
    • Easy checkout process
    • Rich product pages
    • Ability to shop by food, regions
    • Visually appealing home page with shop by food category section
  • Vendor portal
    • Easy registration process
    • Integration with Paypal for payments
    • Ability to add, edit products
    • Manage product inventory
    • Manage orders including printing of shipping labels
  • Mobile responsive site

The Result

Xcelacore worked with the Yumm street team to design, implement and test a fully functional marketplace

Home page

Yumm Street Technology Solution