Startup Yumm Street Engages Xcelacore to build new marketplace that connects home chefs and small food businesses to buyers in online marketplace built on Magento platform.
Yumm Street is a start-up founded by Gowri Shetty and Shareh Ghani. The two concepted and envisioned a marketplace for the cottage chefs industry, where home chefs and smaller food businesses can promote and sell their products online.
As part of this vision, Ms. Shetty and Mr. Ghani needed a technology solution that would effectively create the marketplace. The founders engaged Xcelacore to help architect the solution.
After an intensive deep dive into the business requirements and user expectations with key stakeholders, Xcelacore proposed a solution based on Magento platform which included a third party plugin that would allow vendors to self manage and market products on the site as well vendor store information and payments within a secure admin panel.
Figure A shows the vision of the Yumm Street marketplace leveraging Magento.
Figure B is another view of the various users within the magento Marketplace.
At its core, Xcelacore’s primary goal is to strategically solve business and marketing challenges with technology solutions. To achieve that, Xcelacore executives invest intensive time into clearly defining problems, expectations, and outcomes with key stakeholders.
After a thorough exploration into user data, stakeholder input, and business requirements, the following feature requirements were created:
Xcelacore worked with the Yumm street team to design, implement and test a fully functional marketplace