Ubid was undertaking a new platform redesign and re-launch of their website to rebuild their ecommerce business. They needed help in managing the technology transition to the new platform and also marketing help to launch and grow the customer base.
First, we evaluated the current state of technology and marketing to come up with an integrated strategy to help transition to this new platform and ensure a successful launch. The strategy included: technology consulting on back-end data migration, comprehensive marketing strategy on customer retention and growth and end-user communication. We also managed their social media and email marketing. An additional strategy was put in place to engage the current customers through social media, revamped email strategy as well as re-engaging their dormant customer base through special offers.
The client saw a 30-40% increase in revenues within 1 month of working with Xcelacore!. Using us as their technology and marketing arm resulted in a 50% savings!