I meet business owners, marketers and digital marketing folks everyday who try to gain new business, via the digital channel. When I say digital, I mean through their websites, mobile, social media presence, organic and paid search methods. I have to admit, there’s a lot of sophistication that marketers are using to launch their campaigns … Read More
Social media has been a great tool for businesses. Facebook in particular has been used resourcefully in order to gain fans and boost interaction for a business. However, lately there have been several complaints to Facebook in regards to a decline in reach. According to Facebook, “Post reach is the number of people who have seen … Read More
Your business is very special to you, it is your baby. We know this first-hand here at Xcelacore. You watch your business idea come to life slowly and gradually. You watch your idea grow and take its first steps into the world of business. It is a very special process. But, as we all know, … Read More
The one constant that we can rely on is change. The digital marketing world is not an exception – each year, month and day, there is a new marketing trend that is on the horizon. We as marketers should never stop learning (even though some of us said farewell to school many moons ago), because … Read More
We just returned from the AMA Conference: Analytics With Purpose, held in Scottsdale earlier this week. This was Xcelacore’s first time sponsoring an AMA event and we were honored to represent the business. This was a great opportunity to hear from industry experts on best practices and learn what other leading companies like AOL, American … Read More
Setting up your digital infrastructure is very important for any business, but it is also fairly complicated when starting off. First of all, you need to select a email provider. For small business, Mailchimp and Constant Contact are great options. For enterprise, ExactTarget and Silverpop are more appropriate options. Next, Google Analytics needs to be … Read More
Xcelacore is a technology firm. We help our clients leverage the best technology solutions to drive business forward.
